P
Preferred
ASSET MANAGEMENT
LEADERSHIP
Experience is most valuable when it serves a clear purpose.
Michael Craig brings more than three decades of real estate leadership to asset strategy, development, operations, and long-term value creation.
EXECUTIVE PROFILE
Leadership rooted in ownership, integrity, and execution.
As President of Preferred Asset Management since 2001, Michael Craig has advised and led real estate initiatives spanning acquisitions, development, construction oversight, property operations, and owner representation. His work is defined by an owner's perspective: making sound decisions, honoring commitments, and maintaining focus on the long view.
Michael combines strategic analysis with practical field experience. He has directed entitlement, planning, consultation coordination, governmental approvals, construction oversight, and disposition strategy while working closely with architects, engineers, contractors, lenders, attorneys, agencies, and ownership groups.
Education: Master of Business Administration, Highest Honors, and Bachelor of Science in Pharmacy, High Honors, from The University of Texas at Austin.
Breadth of Experience
Perspective earned across portfolios and property cycles.
National Portfolio Leadership
Directed asset strategy, capital planning, leasing, and portfolio optimization for 579 properties across 48 states and Puerto Rico.
Multifamily Expertise
Led asset management for a multifamily portfolio of 61 apartment communities and 7,000 units.
Owner-Led Value Creation
Built and managed residential investments while directing development, entitlement, capital planning, and long-term asset strategy.
GUIDING PRINCIPLES
How Michael approaches every engagement.
Strategic thinking
Look beyond the immediate task to understand the larger objective and consequences of each choice.
Steady execution
Translate a clear path into responsible action, with appropriate rigor at every stage.
Trusted partnership
Build confidence through candor, accountability, and an unwavering commitment to client interests.